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In the dynamic digital marketing landscape, understanding the relationship between spending and performance is key. According to The CMO Survey of February 2022, marketers are dedicating a significant portion of their budget – 57% – to digital marketing, with plans to increase this by 16% in 2023. Despite this investment, the survey reveals a diminishing return on this contribution, with over 30% of marketers reporting average or no returns, indicating a potential future funding challenge if this gap isn't bridged.
Unraveling the Digital Marketing Performance Gap
What leads to this diminishing return, and what can be done about it? Research and practical experience point to several factors:
Strategies for Enhancing Digital Marketing Returns
To address these challenges, the following strategies are recommended:
In conclusion, while digital marketing continues to be a key investment area, overcoming the performance gap requires a nuanced approach. By adopting these strategies, marketers can enhance their digital marketing returns, driving growth and ensuring the sustainability of their digital initiatives.
January 19, 2024 • 4 min read
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